Financial Clarity

Finally know your real profit

Stop guessing. StoreLyst tracks every expense - operating costs, ad spend, platform fees - so you see exactly what you're making.

Profit & Loss
Last 30 Days
Revenue $24,680
Total Costs -$14,820
Net Profit $9,860 40% margin
COGS $6,670
Ad Spend $3,680
Operating $2,980
Fees $1,490

Know your numbers. Grow your business.

Most Shopify merchants don't know their true profit. They see revenue but not the full picture. StoreLyst changes that.

Real-Time Accuracy

Expenses sync automatically. No manual data entry. Your P&L is always up-to-date with actual costs.

Every Cost Included

COGS, ad spend, platform fees, payroll, rent, software - see every expense that impacts your bottom line.

Spot Trends Fast

See how your margins change over time. Identify which expenses are eating into profit before it's too late.

Multi-Currency Ready

Selling globally? Track expenses in any currency. Everything converts automatically for accurate reporting.

Beautiful Reports

Export clean PDF or CSV reports for your accountant. No more scrambling at tax time or month-end.

One-Click Setup

Connect Shopify, add your expenses, done. Most merchants are tracking profit within 10 minutes.

Built for merchants who want the truth

01

Scaling Stores

You're spending more on ads but are you actually making more? Track ad spend vs. revenue in real-time. Know your true ROAS including all costs, not just ad platform numbers.

Example: "My Meta ads show 4x ROAS, but after all costs I'm at 1.8x. Time to optimize."
03

Bootstrapped Founders

Every dollar counts when you're self-funded. Stop losing money to hidden costs. See exactly where your revenue goes - and find expenses to cut without hurting growth.

Example: "Found $800/month in unused SaaS tools. That's profit now."
04

Investor-Backed Brands

Your investors want clean financials. Generate professional P&L reports with one click. Show unit economics, margin trends, and expense breakdowns - all automatically.

Example: "Monthly board deck takes 5 minutes instead of 5 hours."

From zero to full P&L in minutes

Three simple steps to complete financial clarity

1

Connect Your Store

One-click Shopify integration. StoreLyst pulls your revenue, orders, and COGS data automatically. No manual CSV imports needed.

Connect Store
SL
Syncing 1,247 orders...
2

Add Your Expenses

Enter operating expenses - payroll, rent, software subscriptions, utilities. Set them as recurring or one-time. Connect Google Ads for auto-sync or manually add other ad spend.

Expenses
Payroll $4,500/mo
Rent $1,200/mo
Software $380/mo
Google Ads Connected
+ Add Expense
3

See Your True Profit

Instantly see your P&L with all costs accounted for. Platform fees calculated automatically. Track daily, weekly, or monthly. Export reports anytime.

P&L Dashboard
$9,860
Net Profit This Month
40% Margin
Revenue $24,680
Total Costs -$14,820
Operating Expenses

Track every business cost

Payroll, rent, software subscriptions, utilities, shipping supplies, insurance - add any expense with custom categories. Set recurrence schedules so you never forget a cost.

  • Custom expense categories
  • Monthly, quarterly, or annual recurrence
  • Prorate partial periods automatically
Payroll
Rent & Facilities
Software & Tools
Utilities
Shipping Supplies
Custom Categories
Ad Spend Tracking

Track ad spend across platforms

Google Ads syncs automatically - just connect your account. For other platforms like Meta or TikTok, manually enter your spend to get complete P&L visibility.

  • Google Ads auto-sync
  • Manual entry for Meta, TikTok, other platforms
  • All ad spend included in P&L
  • Track spend vs revenue attribution
Google Auto-sync
Meta Manual
TikTok Manual
Platform Fees

Set your combined fee percentage

Configure a single percentage that covers all your platform fees - Shopify transaction fees, payment processing, apps. StoreLyst applies this to your revenue for accurate profit calculations.

  • Set one combined fee percentage
  • Covers transaction & payment fees
  • Easy to update when fees change
  • Applied to revenue automatically
Combined Fee Rate 6.5%
Revenue $24,680
Fee Rate × 6.5%
Total Fees $1,604

Frequently asked questions

Everything you need to know about P&L reporting

How does StoreLyst calculate my Shopify profit and loss?

StoreLyst pulls your revenue data directly from Shopify, then subtracts all your costs: COGS (product costs), operating expenses you enter, ad spend from connected platforms, and automatically calculated platform fees. This gives you a true net profit figure.

Can I track ad spend from multiple platforms?

Google Ads syncs automatically with StoreLyst. For other ad platforms like Meta or TikTok, you can manually enter your ad spend to include it in your P&L calculations.

How do I account for Shopify and payment fees?

You set a combined fee percentage in StoreLyst that covers your Shopify transaction fees and payment processing fees. This percentage is applied to your revenue to calculate total fees.

How do I add operating expenses like rent and payroll?

You can add one-time or recurring expenses in the Expenses section. Categorize them by type (payroll, rent, software, utilities, etc.) and set recurrence schedules for automatic tracking.

Does StoreLyst support multiple currencies?

Yes. StoreLyst supports multi-currency tracking. Enter expenses in any currency and they'll be converted to your base currency using real-time exchange rates for accurate P&L reporting.

Can I export my P&L reports for my accountant?

Yes. Export your P&L data as CSV or PDF. Reports include all revenue, expenses, and profit breakdowns organized by category and time period for easy accounting integration.

Stop guessing. Start knowing.

Join Shopify merchants using StoreLyst for accurate P&L reporting.