Selling internationally multiplies your market — and your complexity. Different currencies, different shipping costs, different return policies, different regulations. StoreLyst tracks profitability across every market, so you know which regions actually make money and which ones just look busy.
Your supplier invoices you in USD, you sell in EUR, GBP, and AUD. Exchange rates fluctuate daily. When you calculate margin, which exchange rate do you use — today's, the one when you purchased inventory, or the one when the customer paid? Without currency-aware COGS tracking, your margin calculations are approximations at best.
Shipping to Germany costs €4, to the US €12, and to Australia €18. Free shipping thresholds that make sense in one market destroy margins in another. Without region-specific shipping cost tracking, you can't set profitable free shipping thresholds or accurately calculate margin per market.
The EU mandates 14-day return rights. The US has no federal return requirement but customers expect 30 days. Australia has consumer guarantee laws that differ again. Each region has different return rates, different costs to process returns, and different customer expectations. Treating them all the same is a margin trap.
International chargebacks are more expensive, harder to dispute, and often driven by longer shipping times setting wrong expectations. Currency conversion confusion adds another layer — customers see an unexpected charge amount and dispute it. Without tracking chargebacks by region, you can't identify market-specific issues.
Every feature built with international sellers in mind.
Enter COGS in your supplier's currency and let StoreLyst handle the conversion. See margins calculated in your reporting currency with exchange rates factored in. When rates move significantly, you'll see the impact on your margins immediately.
Learn more about COGS Tracking →Break down your profit and loss by market — see which countries and regions are genuinely profitable after shipping, returns, and all other costs. Stop subsidising unprofitable markets with revenue from profitable ones.
Learn more about Profit & Loss →Track return rates by market to identify region-specific issues. Maybe your size guide doesn't work for the US market, or your colour descriptions need adjustment for the Australian audience. Regional return data reveals problems that global averages hide.
Learn more about Returns Analytics →Monitor chargebacks by region and reason code. Identify markets with disproportionate chargeback rates and investigate root causes — long shipping times, currency confusion, or product expectation mismatches. Protect your payment processing relationships with proactive management.
Learn more about Chargeback Monitoring →Here's what running your store looks like when everything works together.
Open the P&L dashboard filtered by market. See overnight performance from different time zones — European sales from yesterday evening, US sales from overnight, Asian markets from early morning. Identify any region-specific anomalies.
Review shipping costs vs. revenue by region. Verify that your free shipping thresholds are still profitable for each market. A shipping carrier rate change in one region can silently erode margins — StoreLyst surfaces the impact immediately.
Analyse returns by region and reason. Are US customers returning more because of longer delivery times? Are EU returns higher because of the mandatory return window? Use regional data to tailor your return prevention strategies per market.
Check how currency movements have affected your margins since last review. A 3% shift in USD/EUR might seem small, but on high-volume international sales, it's significant. StoreLyst shows the financial impact clearly.
Use the AI optimizer to tailor product descriptions for different markets. US customers respond to different messaging than UK customers. Localised listing optimization improves conversion rates per region without you needing to rewrite everything manually.
Common questions from international sellers about StoreLyst
Yes. You can enter COGS in any currency, and StoreLyst converts to your reporting currency for margin calculations. The P&L dashboard shows profitability in your chosen currency, with the ability to drill down into specific markets and see region-specific performance.
Absolutely. StoreLyst breaks down P&L by market, so you can see which countries are genuinely profitable and which are costing you money after shipping, returns, and chargebacks. This is essential for international sellers who need to decide where to invest marketing spend.
Shipping costs are tracked per order and factored into your P&L calculations. You can see average shipping cost per region and its impact on margins. This helps you set region-specific free shipping thresholds and identify markets where shipping costs make certain products unprofitable.
StoreLyst tracks returns and customer interactions, which supports your compliance with EU consumer protection requirements. The returns dashboard helps you process and track mandatory 14-day returns efficiently. While StoreLyst isn't a compliance tool, the data it provides makes compliance-related record-keeping much easier.
Yes. The AI optimizer can tailor product descriptions for different audiences. British English vs. American English, metric vs. imperial measurements, cultural nuances in marketing copy — the AI handles localisation that would take hours to do manually across hundreds of products.
StoreLyst monitors chargebacks across all markets and categorises them by region and reason code. For international sellers, common patterns include currency confusion chargebacks (customer didn't expect the converted amount), long shipping time disputes, and customs fee surprises. Identifying these patterns by region lets you address root causes — like adding clearer shipping time estimates or showing prices in local currency.
Stop guessing which markets make money. Get per-region P&L, currency-aware COGS, and cross-border analytics. Start your free 14-day trial.