Calculate profit margins, ROAS, break-even points, and more. Free tools to help you make smarter decisions for your Shopify store.
Enter your revenue and costs to instantly see your gross profit margin. Know exactly how much you keep from every sale....
Profit Margin = ((Revenue - Cost) / Revenue) × 100 Enter your cost and selling price to see your markup percentage. Find the right selling price to hit your profit targets....
Markup = ((Selling Price - Cost) / Cost) × 100 Enter your fixed costs, selling price, and cost per unit to calculate exactly how many sales you need to cover your costs....
Break-Even Units = Fixed Costs / (Price per Unit - Cost per Unit) Enter your beginning inventory, purchases, and ending inventory to calculate your total COGS for any period....
COGS = Beginning Inventory + Purchases - Ending Inventory Enter your ad revenue and spend to instantly see your ROAS. Know if your advertising is profitable and where to invest more....
ROAS = Revenue from Ads / Ad Spend Enter your total ad spend and number of clicks to calculate your average CPC. Understand what you are paying for each visitor from paid ads....
CPC = Total Ad Spend / Total Clicks Enter your average order value, purchase frequency, and customer lifespan to see how much each customer is worth to your business....
CLV = Average Order Value × Purchase Frequency × Customer Lifespan Enter your total visitors and conversions to calculate your store conversion rate. Benchmark against industry averages and find optimization...
Conversion Rate = (Conversions / Total Visitors) × 100 Quick answers to the metrics that matter most for your store.
No sign-up required. Enter your numbers and get answers in real time.
Formulas tailored for Shopify merchants, dropshippers, and online retailers.
Each calculator includes tips to improve the metric you are measuring.
StoreLyst calculates profit margins, ROAS, COGS, and more in real time across your entire Shopify store.