Enter your ad revenue and spend to instantly see your ROAS. Know if your advertising is profitable and where to invest more.
ROAS = Revenue from Ads / Ad Spend ROAS tells you how much revenue you earn for every euro spent on advertising. A ROAS of 5x means you earn €5 for every €1 spent. Note that ROAS measures revenue, not profit — you need to account for COGS and fees to know true profitability.
Narrow your audience to high-intent buyers. Broad targeting often wastes spend on low-converting traffic.
A better landing page converts more ad clicks into sales, directly improving your ROAS.
Run A/B tests on headlines, images, and copy. Small creative improvements compound into significant ROAS gains.
A 4x ROAS looks great until you realize 60% is COGS. Track profit-based ROAS for the real picture.
StoreLyst connects to Google Ads and tracks ROAS alongside your actual COGS, giving you profit-based ROAS — not just revenue-based. See which campaigns actually make money.
Learn about Google Ads Integration →A good ROAS depends on your margins. Generally, 4x+ ROAS is considered strong for ecommerce. If your margins are 50%, you need at least 2x ROAS to break even on ad spend. Higher-margin products can be profitable at lower ROAS.
ROAS measures revenue generated per ad dollar spent. ROI measures total profit after all costs. ROAS of 5x does not mean 500% ROI — you still need to subtract COGS, shipping, fees, and overhead to calculate actual ROI.
Focus on three areas: improve ad targeting to reach higher-intent buyers, optimize landing pages to convert more visitors, and increase average order value through upselling and bundling.
Not always. Some campaigns (brand awareness, retargeting) have indirect benefits. Evaluate campaigns in context — a low-ROAS prospecting campaign may feed your high-ROAS retargeting funnel.
StoreLyst tracks ROAS with real COGS data — not just revenue.