Enter your fixed costs, selling price, and cost per unit to calculate exactly how many sales you need to cover your costs.
Break-Even Units = Fixed Costs / (Price per Unit - Cost per Unit) The break-even point is where total revenue equals total costs — you are neither making nor losing money. The contribution margin (selling price minus variable cost) shows how much each sale contributes to covering fixed costs.
Review subscriptions, tools, and overhead. Cutting €200/month in fixed costs can lower your break-even by dozens of units.
Bundles, upsells, and cross-sells raise revenue per order, lowering the number of orders needed to break even.
Lower per-unit costs increase your contribution margin, dramatically reducing your break-even point.
StoreLyst tracks all your costs — COGS, ad spend, subscriptions — so you always know exactly where you stand relative to your break-even point.
Learn about P&L Reporting →Break-even analysis determines the point where your revenue covers all costs. It tells you the minimum number of units (or revenue) you need before your business starts generating profit. It is essential for pricing decisions and financial planning.
Add up all monthly fixed costs (Shopify subscription, apps, hosting, salaries). Then for each product, subtract COGS from the selling price to get the contribution margin. Divide fixed costs by your average contribution margin to find break-even units.
Fixed costs do not change with sales volume — rent, salaries, subscriptions. Variable costs change per unit sold — COGS, shipping per order, transaction fees. Break-even analysis separates these to show how many sales cover your fixed overhead.
Three ways: reduce fixed costs (cut unnecessary tools/overhead), increase selling price (if market allows), or reduce per-unit variable costs (negotiate better supplier rates). Each approach lowers the number of units needed to break even.
StoreLyst gives you live P&L reporting across your entire store.