Enter your average order value, purchase frequency, and customer lifespan to see how much each customer is worth to your business.
CLV = Average Order Value × Purchase Frequency × Customer Lifespan Customer Lifetime Value predicts the total revenue a customer will generate over their entire relationship with your business. This helps you determine how much to spend on acquiring new customers — your Customer Acquisition Cost (CAC) should be well below your CLV.
Use bundles, upsells, and free shipping thresholds to encourage customers to spend more per order.
Email marketing, loyalty programs, and subscription models bring customers back more often.
Great customer support, quality products, and engagement campaigns keep customers active longer.
Identify your highest-CLV customers and create VIP experiences. Not all customers are equally valuable.
StoreLyst tracks customer behavior across orders, calculating real CLV from actual purchase data — not estimates. See which acquisition channels bring your most valuable customers.
Learn about P&L Reporting →A good CLV depends on your industry and acquisition costs. As a rule of thumb, your CLV should be at least 3x your Customer Acquisition Cost (CAC). If it costs you €30 to acquire a customer, their CLV should be at least €90.
Three levers: increase average order value (upsells, bundles), increase purchase frequency (email marketing, loyalty programs), and extend customer lifespan (great support, product quality). Even small improvements in each area compound significantly.
CLV (Customer Lifetime Value) and LTV (Lifetime Value) are the same metric — just different abbreviations. Both measure the total revenue expected from a customer over their entire relationship with your business.
The CLV:CAC ratio is one of the most important business metrics. A ratio of 3:1 or higher means you earn 3x what you spend to acquire each customer. Below 1:1 means you lose money on every customer acquired.
StoreLyst calculates CLV from real order data across your entire store.