OrderMetrics shows you exactly how much you make on each order. That's powerful. But when the numbers disappoint, you're left switching between apps to fix the problem. StoreLyst wraps profit tracking inside a platform that helps you research, source, and optimize — so insights turn into improvements.
OrderMetrics tells you a specific order earned $4.23 after all costs. That's useful. But it can't tell you why some products consistently outperform others, what your competitors charge for similar items, or how to improve a listing that keeps underperforming. StoreLyst wraps the same profit visibility inside a platform where you can research competitors, optimize listings with AI, and import better-margin products. The data stops being a dashboard you check — it becomes a workflow you act on.
OrderMetrics identifies your least profitable products, your highest-cost shipping routes, and your worst-performing ad campaigns. Then it stops. Acting on those insights requires opening Shopify to edit listings, loading a competitor research tool to compare pricing, and switching to an optimization app to improve copy. StoreLyst keeps the analytics and the action tools in one interface — identify a margin problem, compare against competitor pricing, and rewrite the listing without switching tabs.
OrderMetrics solves profit tracking. For everything else — competitor intelligence, product research, listing optimization, customer support — you need additional apps. Each comes with its own monthly fee, its own onboarding, and its own data silo. StoreLyst brings profit tracking, competitor monitoring, AI optimization, product importing, returns, and chargebacks into one platform. Fewer invoices, fewer logins, and data that actually connects across your workflow.
An honest, category-by-category breakdown of how the two platforms compare.
OrderMetrics excels at order-level economics. Every order shows revenue, COGS, shipping cost, transaction fees, ad spend attribution, and net profit. The real-time dashboard updates as orders come in, and the per-order breakdown helps identify exactly where margin is gained or lost. This granularity is its core strength.
StoreLyst's P&L provides per-product and per-period profit breakdowns with COGS, ad spend, returns, and chargebacks factored in. However, it doesn't offer the same real-time per-order granularity that OrderMetrics does. The analytics are aggregated at the product and period level rather than drilling into individual orders.
OrderMetrics tracks actual shipping costs per order and compares them against what customers paid, showing shipping margin or loss on every order. It handles multiple shipping methods, carrier rate variations, and international shipping cost differences. This helps merchants optimize their shipping strategy.
StoreLyst includes shipping costs as part of COGS but doesn't break them out separately or track shipping margin per order. Shipping analysis isn't a current focus — the platform treats shipping as one component of total cost rather than a standalone analytics category.
OrderMetrics provides no competitive intelligence. It's entirely inward-facing — tracking your own orders, costs, and margins. Understanding how your pricing, product mix, or margins compare to competitors requires separate research tools or manual investigation.
Monitor unlimited competitor Shopify stores with full product catalogs, estimated traffic and revenue, best-seller identification, and app detection. Search products across all tracked competitors simultaneously. Use competitor data to inform pricing, product selection, and positioning decisions.
OrderMetrics has no listing optimization features. It measures how existing products perform financially but offers no tools to improve product titles, descriptions, SEO, or images. Optimization is entirely manual or handled by separate apps.
StoreLyst's AI rewrites product titles for SEO, generates conversion-focused descriptions, creates professional product images, and builds listing templates. When profit data reveals an underperforming product, AI optimization can address conversion issues directly — titles, copy, and visuals all improvable from the same platform.
OrderMetrics has no product sourcing capabilities. It reports on products already in your catalog but can't help you discover, evaluate, or import new products. Building out your catalog requires entirely separate tools and workflows.
Import products from competitor Shopify stores with full details — images, descriptions, variants, and pricing. When analytics reveal that certain product categories have strong margins, you can source additional products in those categories directly from successful competitors. Research and importing happen in the same workflow.
OrderMetrics offers no customer support, returns, or chargeback management features. Post-sale operations are entirely outside its scope. Support tickets, return processing, and dispute management require separate Shopify apps or third-party platforms.
Built-in support ticket management, returns processing, and chargeback tracking. These post-sale operations feed directly into your P&L — every return and chargeback is automatically reflected in profit calculations. Handling support from the same platform where you track profitability creates cleaner data.
OrderMetrics pricing scales with order volume, starting around $29/month for smaller stores and increasing for higher-volume merchants. For pure profit tracking, the price-to-value ratio is fair. But the total cost of OrderMetrics plus companion apps for optimization, research, and support adds up quickly.
StoreLyst at €39/month includes profit tracking alongside competitor intelligence, AI optimization, product importing, and customer support tools. The analytics aren't as deep as OrderMetrics at the order level, but the total platform replaces multiple subscriptions. Value depends on whether you need analytical depth or workflow breadth.
StoreLyst Pro at €39/month includes profit tracking plus competitor intelligence, AI optimization, and product sourcing. OrderMetrics' Growth plan at $59/month provides deeper analytics but no additional capabilities. For most merchants, StoreLyst offers more total value per dollar.
An honest recommendation based on your situation.
OrderMetrics is built on the belief that e-commerce profitability problems are fundamentally measurement problems. If merchants could see their true per-order economics — not just revenue, but actual profit after every cost is accounted for — they'd make better decisions naturally. The product is laser-focused on making that measurement accurate, real-time, and easy to understand. StoreLyst agrees that measurement matters but takes a broader position: most merchants don't just need to see their numbers, they need tools to improve them. That means connecting profit data to the levers that drive change — competitor pricing intelligence, AI-powered listing improvements, and product sourcing for better margins. StoreLyst's analytics serve the platform; in OrderMetrics, the analytics are the platform. For merchants who live and breathe spreadsheets, OrderMetrics' focus is an asset. For merchants who want a single operational hub, StoreLyst's integration is more practical.
Connect your Shopify store and start getting value immediately — no migration needed.
Install StoreLyst from the Shopify App Store. Your existing products, orders, and customer data sync automatically — no CSV exports or manual imports required.
Enter the URLs of competitor stores in your niche. StoreLyst starts monitoring their products, traffic estimates, best-sellers, and more within 24 hours.
Use AI to optimize your product listings, track your real profit margins, source proven products from competitors, and manage your entire store — all from one dashboard.
Everything you need to know about switching from OrderMetrics
OrderMetrics provides more granular order-level profit breakdowns, better shipping cost analysis, and stronger multi-platform ad attribution. StoreLyst's P&L tracks the core metrics — COGS, Google Ads spend, returns, chargebacks — at the product and period level. For pure analytics depth, OrderMetrics is stronger. For analytics within a broader platform, StoreLyst offers more total capability.
StoreLyst focuses on per-product and per-period profit rather than per-order breakdowns. You can see profit margins by product and across custom date ranges, but individual order economics aren't broken out the way OrderMetrics does it. If per-order granularity is critical to your workflow, this is a meaningful difference.
StoreLyst doesn't offer a direct OrderMetrics import. You'd need to re-enter COGS for your products — either manually per product or set them during product import. For stores with large catalogs, this requires some upfront effort, but COGS only need to be set once per product.
StoreLyst adds competitor Shopify store tracking, product importing from competitors, AI-powered listing optimization (titles, descriptions, images), support ticket management, returns processing, and chargeback tracking. These are capabilities entirely outside OrderMetrics' scope — they transform it from an analytics dashboard into a complete store management platform.
For high-volume stores focused purely on financial optimization, OrderMetrics' per-order granularity and shipping cost analysis are genuinely more useful. StoreLyst is better suited for stores that need a combination of analytics and operational tools. The choice depends on whether your bottleneck is measurement or execution.
Join merchants who combined profit tracking with competitor intelligence and AI optimization in one platform.