TrueProfit shows you exactly how much you're making after every cost. StoreLyst does the same, and then gives you the competitor data, AI optimization, and sourcing tools to actually grow those margins. Stop reading dashboards — start acting on them.
TrueProfit's biggest selling point — automatic cost tracking across COGS, shipping, and ads — was revolutionary when it launched. But in 2026, profit tracking is a feature, not a product. StoreLyst includes automated P&L with COGS tracking, Google Ads integration, and return/chargeback accounting as part of a broader platform. You don't need a dedicated app for what should be a built-in module. The question isn't whether you can track profit — it's what else your tools help you do with that information.
TrueProfit tells you that your phone case earns $3.12 profit per order. Useful. But is that good? What do competitors charge? Are they offering the same product at a higher margin? What are the best-selling phone cases in your niche right now? TrueProfit can't answer any of these questions. StoreLyst adds competitor store monitoring — estimated traffic, revenue, product catalogs, and pricing — so your profit data has market context. A $3.12 margin looks different when you discover competitors are making $8.
TrueProfit does one thing: calculate profit accurately. But running a Shopify store involves product research, listing optimization, competitor monitoring, customer support, return processing, and ad management. Each of those is another app, another subscription, and another login. StoreLyst consolidates profit tracking with these essential workflows into one platform. The cost savings on eliminated subscriptions alone often cover StoreLyst's monthly fee.
When TrueProfit surfaces a product with declining margins or poor conversion, you're left to fix it yourself with other tools. StoreLyst's AI optimizer can rewrite titles and descriptions for better SEO and conversion. Competitor intelligence can inform pricing adjustments. Product importing can help you source better alternatives. The analytics module identifies the issues; the rest of the platform helps resolve them — a closed loop that pure calculators can't provide.
An honest, category-by-category breakdown of how the two platforms compare.
TrueProfit's auto-calculation engine is its signature feature. It automatically accounts for COGS, shipping costs, transaction fees, gateway fees, and ad spend from multiple platforms. The setup is minimal — connect your store and ad accounts, set your COGS, and profit numbers appear immediately. Accuracy is well-regarded among Shopify merchants.
StoreLyst calculates profit using COGS, Google Ads spend, returns, and chargebacks. The setup is straightforward and the numbers are reliable. However, it doesn't auto-detect as many cost categories or integrate with as many ad platforms as TrueProfit. Transaction fee calculations are included but the automation is less granular.
TrueProfit integrates with Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, Microsoft Ads, and Pinterest Ads. Each platform's spend is automatically attributed to products, providing true ROAS across your entire advertising mix. This multi-platform coverage is one of TrueProfit's strongest features.
StoreLyst currently integrates with Google Ads for spend tracking and ROAS calculation. Other ad platforms aren't yet supported for automatic attribution. If Google Ads is your primary channel, the coverage is sufficient. For merchants running multi-platform ad strategies, TrueProfit provides broader coverage.
TrueProfit provides no competitive intelligence. All data is based on your own store performance. There's no way to benchmark your margins, pricing, or product performance against competitors. External market research requires separate tools entirely.
Track unlimited competitor Shopify stores — full catalogs, estimated traffic, estimated revenue, best-sellers, apps, and themes. Cross-search products across all monitored competitors. This market context transforms profit data from an internal report into a competitive strategy tool.
TrueProfit has no optimization tools. It calculates and displays profit but can't help you improve the underlying product listings, SEO, or conversion rates. Improving margins through better listings requires separate apps or manual work.
AI-powered title optimization for SEO, description rewriting for conversion, professional product image generation, and template-based listing creation. When profit tracking reveals underperforming products, the optimization suite provides immediate tools to improve them — better titles, compelling copy, and professional imagery.
TrueProfit is known for fast, frictionless setup. Connect your Shopify store, link your ad accounts, set COGS, and see profit data within minutes. The onboarding flow is streamlined and most merchants are up and running the same day they install. Minimal learning curve.
StoreLyst setup requires connecting your Shopify store, entering COGS, and optionally linking Google Ads and competitor stores. It's straightforward but the broader feature set means there's more to configure for full value. Most merchants have core features running within an hour.
TrueProfit offers no product discovery or import features. It measures the performance of your current catalog but can't suggest new products, show competitor offerings, or import winning items. Catalog expansion requires entirely separate workflows and tools.
Import products from competitor Shopify stores with full details — images, descriptions, variants, pricing. Combine profit data insights with competitor research to identify product categories worth expanding into. Source proven winners rather than guessing at what might sell.
StoreLyst Pro at €39/month is priced similarly to TrueProfit's Premium plan but includes competitor intelligence, AI optimization, and product sourcing that TrueProfit doesn't offer at any tier. For merchants who need more than pure analytics, StoreLyst delivers significantly more per euro.
An honest recommendation based on your situation.
TrueProfit operates on a compelling premise: most Shopify merchants have no idea what their actual profit is because the true costs are scattered across multiple systems. By automatically gathering COGS, shipping, transaction fees, and ad spend into one calculation, TrueProfit gives merchants a number they can trust. The product is intentionally narrow — do one thing, do it perfectly, and keep it simple. StoreLyst shares the belief that profit visibility is foundational but extends the philosophy further: visibility should enable action. Knowing your margins matter only if you have the tools to improve them — competitive research for pricing, AI for listing quality, and sourcing for better products. This breadth means StoreLyst's analytics aren't as surgically focused as TrueProfit's, but the platform provides a more complete operating environment. TrueProfit is a precision instrument; StoreLyst is a workshop with a solid measuring tool built in.
Connect your Shopify store and start getting value immediately — no migration needed.
Install StoreLyst from the Shopify App Store. Your existing products, orders, and customer data sync automatically — no CSV exports or manual imports required.
Enter the URLs of competitor stores in your niche. StoreLyst starts monitoring their products, traffic estimates, best-sellers, and more within 24 hours.
Use AI to optimize your product listings, track your real profit margins, source proven products from competitors, and manage your entire store — all from one dashboard.
Everything you need to know about switching from TrueProfit
TrueProfit's auto-calculation engine covers more cost categories out of the box — including multi-platform ad attribution, gateway fees, and automatic transaction fee detection. StoreLyst's P&L accurately tracks COGS, Google Ads spend, returns, and chargebacks. For Google-Ads-primary stores, accuracy is comparable. For multi-channel advertisers, TrueProfit captures more cost inputs automatically.
TrueProfit automatically detects and accounts for Shopify payment processing fees and gateway charges. StoreLyst includes basic transaction cost handling but doesn't auto-detect fees from every payment gateway. This is a genuine advantage for TrueProfit, especially for stores using multiple payment methods.
If TrueProfit fully meets your needs, there's no pressure to switch. The case for StoreLyst is when you realize you also need competitor intelligence, AI listing optimization, and product sourcing — features that would otherwise require 2-3 additional app subscriptions. StoreLyst consolidates those workflows alongside profit tracking.
Yes. Some merchants keep TrueProfit for its multi-platform ad attribution while using StoreLyst for competitor tracking, product sourcing, and AI optimization. The profit tracking overlap is redundant, but if TrueProfit's ad coverage is important to your analytics, running both makes sense during a transition.
TrueProfit allows merchants to add custom cost categories beyond standard COGS and shipping — things like packaging, warehouse fees, or custom surcharges. StoreLyst's cost tracking is currently focused on COGS, ad spend, returns, and chargebacks. Custom cost categories aren't yet supported, which may matter for stores with complex cost structures.
TrueProfit. Its integrations with Facebook Ads, TikTok Ads, and four other ad platforms provide automatic spend attribution that StoreLyst currently can't match. StoreLyst only integrates with Google Ads. If Facebook or TikTok represent significant ad spend, TrueProfit's attribution is a clear advantage for accurate profit calculation.
Join merchants who added competitor intelligence and AI optimization to their profit analytics workflow.